THE San francisco opera
Brand evolution PROJECT

For San Francisco Opera’s 100th Anniversary, I worked alongside award-winning illustrator Brian Stauffer to develop a graphic in celebration of the occasion. Taking inspiration from the logo mark, the chandelier in the Opera House, and the tagline “The Future of Opera”, we continued to push this graphic forward each season that followed with colour, energy, and a deepening connection with the San Francisco Opera community.

SLIDE 1/6: The San Francisco Opera logo mark is the primary brand element and cornerstone of all communications. The burst symbol is a graphic interpretation of the Art Deco chandelier at the War Memorial Opera House.

SLIDE 1/6: The San Francisco Opera logo mark is the primary brand element and cornerstone of all communications. The burst symbol is a graphic interpretation of the Art Deco chandelier at the War Memorial Opera House.

SLIDE 2/6: The Art Deco chandelier at the War Memorial Opera House.

SLIDE 2/6: The Art Deco chandelier at the War Memorial Opera House.

SLIDE 3/6: Evoking the spirit of "The Future of Opera", bold and saturated colors radiate from a center point. The shapes are semi transparent, like rays of colourful beams of light.

SLIDE 3/6: Evoking the spirit of "The Future of Opera", bold and saturated colors radiate from a center point. The shapes are semi transparent, like rays of colourful beams of light.

SLIDE 4/6: The viewer gets closer towards the burst, rays this time coming from a center point on the horizon. This time, the rays grow in a vibrant mix of gradient colors.

SLIDE 4/6: The viewer gets closer towards the burst, rays this time coming from a center point on the horizon. This time, the rays grow in a vibrant mix of gradient colors.

SLIDE 5/6: From gradients to a kaleidoscopic mix of colourful beams of light, the rays take on the beveled shapes of the chandelier, becoming more 3D in appearance. The burst explodes from a brilliant bold background like fireworks.

SLIDE 5/6: From gradients to a kaleidoscopic mix of colourful beams of light, the rays take on the beveled shapes of the chandelier, becoming more 3D in appearance. The burst explodes from a brilliant bold background like fireworks.

SLIDE 6/6: In its final form, concentric rings of fine lines radiate outward from a glowing, tranquil center of light, creating a sense of breath, movement, and infinite possibility. The effect evokes optimism and wonder, inviting the viewer to move

SLIDE 6/6: In its final form, concentric rings of fine lines radiate outward from a glowing, tranquil center of light, creating a sense of breath, movement, and infinite possibility. The effect evokes optimism and wonder, inviting the viewer to move forward—through a luminous portal toward the future of opera.