THE pride concert fundraising PROJECT

I worked directly with the Development team to create the visual identity for a special giving circle program, driving new and increased donor gifts to support the Pride Concert, San Francisco Opera’s first celebration performance featuring LGBTQIA+ musicians, honoring the queer history of San Francisco and recognizing the work of Bay Area LGBTQIA+ organizations.

Created illustrations for a dedicated web page driving new and increased gifts supporting the concert. The graphics highlight giving levels honoring community organizations in San Francisco neighbourhoods.

Inspiration for the Fog City Gothic typeface was found in historic San Francisco street signs.

Inspiration for the Fog City Gothic typeface was found in historic San Francisco street signs.

I created a set of custom illustrations as an icon set, highlighting the locations of San Francisco LGBTQIA+ organizations.

I created a set of custom illustrations as an icon set, highlighting the locations of San Francisco LGBTQIA+ organizations.

A poster was created to share with Bay Area LGBTQIA+ organizations and solicit donor gifts, and includes a QR code driving to the online donation page.

A poster was created to share with Bay Area LGBTQIA+ organizations and solicit donor gifts, and includes a QR code driving to the online donation page.

I created a custom illustration burst inspired by the rays of SF Opera logo and the colours of the Progress Pride flag. This burst was used to create a special metal pin gifted to donors for their philanthropic support.

I created a custom illustration burst inspired by the rays of SF Opera logo and the colours of the Progress Pride flag. This burst was used to create a special metal pin gifted to donors for their philanthropic support.