THE P&G Look FAb PROJECT
A multipoint campaign was created to highlight P&G’s beauty products, including domination of BCE Place in Toronto, features in two lifestyle magazines, and a contest to win $10,000 cash and a makeover.
A multipoint campaign was created to highlight P&G’s beauty products, including domination of BCE Place in Toronto, features in two lifestyle magazines, and a contest to win $10,000 cash and a makeover.
